In today’s modern world, your marketing plan would not be a success if you don’t incorporate a reliable social media strategy. You need to recognize the best course of action so you will be able to achieve your marketing goals. There are a lot of social media platforms that you can use, such as Facebook, Instagram, LinkedIn, Twitter, and others. However, it is not necessary that you should have an account on every single one of them. Read more
Before you started your business, you did a lot of research to make sure that it can be successful. You obtain some important information from different sources such as magazines and books. You also ask for help from the experts. Aside from investing your money on your business, you also invested most of your time and sweat equity on it. Now, it is finally operating, so what’s next? Read more
In today’s growing pace of lifestyle and technology, everyone expects everything to be better and faster. Laptops and smartphones are getting faster. Internet speeds also are getting higher, with the introduction of 5G technology. Unsurprisingly, consumer behaviour also adapts as well. Fact is, most consumers expect web pages to load in less than 2 seconds. This is true, especially to the mobile market where most dominant apps are e-commerce apps, social media apps, and gaming apps. But why does speed matter? Read more
Brands matter to consumers. They prefer to buy from a brand with high reputation. Let me give you an example. Imagine you are in the market for a new smartphone. Which do you prefer better, specification and pricing aside, an unknown brand or Apple or Samsung? Of course, there’s no way you are going to choose that unknown brand. Consumers are more compelled to buy from well-built brands than others. Due to this reason, brand building is important and is critical. It can make consumers buy your products or buy it elsewhere. However, brand building is a very complex task. Don’t worry, we got your back! Here are ten helpful ways to build a brand for your business. Read more
How did an out-of-fashion shoes sell more than 430,000 pairs from 30,000 pairs in just 2 years? Why did crime rates in New York suddenly plummet in the 90’s? Why do some ideas go viral, while others don’t? How come some movies become box office hits, and others don’t? Malcolm Gladwell’s The Tipping Point tries to answer all of that. Read more
Have you seen any ads on your social media or YouTube video on your phone? Obviously, we all do. Mobile ads can be seen anywhere and most of all, you can earn some money from them! The growth in the smartphone industry has provided more opportunities for digital marketing. Read more
Customer loyalty is important in today’s business model. Companies are spending more money on customer loyalty than ever before. Loyal customers is the lifeblood of today’s businesses (particularly small businesses.) Not only loyal customers stick to your business and buy more of your products and services, they can also refer your business to peers and generate more leads. Read more
What is ‘content?’ Content is anything users consume and can take many forms. A decade ago, written articles or blog posts are the content of the internet. However, it has already changed. Nowadays, contents take the form of Facebook posts, Twitter tweets, Instagram photos or videos, YouTube videos etc. Don’t get me wrong, incredibly written articles and blog posts continue to be popular. But, I would rather watch a 10-minute smartphone review than reading a review about it. Read more
The E-commerce sector, including mobile shopping, has been growing rapidly in an unprecedented rate across the globe. Mobile shopping, or the purchase of goods or services using a mobile device, is very popular among online shoppers. Online consumer spending is amounted at a 2.3 TRILLION US DOLLARS in the year 2017 alone. Statistics also project that it will double to 4.8 trillion US dollars by 2021. Read more
In December 2018 HMRC published a policy paper, Brief 13, which explains their new approach to payments and the subsequent VAT, for unfulfilled supplies. This paper is aimed at any businesses that retain payments or takes deposits for goods or services, which customers may not take up, and outlines a new interpretation on a slightly murky area of VAT obligations.