How did an out-of-fashion shoes sell more than 430,000 pairs from 30,000 pairs in just 2 years? Why did crime rates in New York suddenly plummet in the 90’s? Why do some ideas go viral, while others don’t? How come some movies become box office hits, and others don’t? Malcolm Gladwell’s The Tipping Point tries to answer all of that. Read more
Have you seen any ads on your social media or YouTube video on your phone? Obviously, we all do. Mobile ads can be seen anywhere and most of all, you can earn some money from them! The growth in the smartphone industry has provided more opportunities for digital marketing. Read more
Customer loyalty is important in today’s business model. Companies are spending more money on customer loyalty than ever before. Loyal customers is the lifeblood of today’s businesses (particularly small businesses.) Not only loyal customers stick to your business and buy more of your products and services, they can also refer your business to peers and generate more leads. Read more
What is ‘content?’ Content is anything users consume and can take many forms. A decade ago, written articles or blog posts are the content of the internet. However, it has already changed. Nowadays, contents take the form of Facebook posts, Twitter tweets, Instagram photos or videos, YouTube videos etc. Don’t get me wrong, incredibly written articles and blog posts continue to be popular. But, I would rather watch a 10-minute smartphone review than reading a review about it. Read more
The E-commerce sector, including mobile shopping, has been growing rapidly in an unprecedented rate across the globe. Mobile shopping, or the purchase of goods or services using a mobile device, is very popular among online shoppers. Online consumer spending is amounted at a 2.3 TRILLION US DOLLARS in the year 2017 alone. Statistics also project that it will double to 4.8 trillion US dollars by 2021. Read more
In December 2018 HMRC published a policy paper, Brief 13, which explains their new approach to payments and the subsequent VAT, for unfulfilled supplies. This paper is aimed at any businesses that retain payments or takes deposits for goods or services, which customers may not take up, and outlines a new interpretation on a slightly murky area of VAT obligations.
Getting access to funding is a constant hurdle for small companies, so it is of the upmost importance that you and your business understand how you need to best present yourselves so as not to hinder your chances when the funding opportunity arises.
As a business owner, you must learn how to attract potential customers. Even if you already have customers, you must continue to attract more. Perhaps you might think that this is just an easy job. However, it takes more efforts. You need to sell your product or service by attracting customers. Unfortunately, this is difficult to achieve since consumers are exposed to numerous advertisements each day. Read more
The digital age we live in provides such a wealth of options for keeping your business connected, and there are many options for marketing your gym that utilise these digital opportunities.
When it comes it issuing customer invoices, Xero have done the hard work to make your life easier. From your Xero account, you can quickly and efficiently issue invoices, saving you valuable time and getting your paperwork digitalised and in meticulous order.