The $300 Million Button

One of the most trending topics in product development is knowing the best methods for user experience (UX). However, despite the fact that most industries have already recognized the importance of user experience, there are still some businesses which are having some budget issues. Some people think that there is no connection between UX and profit. They disregard the importance of user experience, most especially if they have a limited budget for development. But what if your customers have to go through a lot of things before they can complete their purchase? You could have made some sales if only the process is much simpler. Right? Read more

Fairness of Pension Tax Relief Called into Question

Auto-enrolment was considered an important protection for lower paid workers when it was first announced a few years ago. Now that the vast majority of companies addressed by auto-enrolment have complied with the law, there is growing concern that the same people helped by auto-enrolment are now being hurt by unfair application of pension tax relief. A number of accountancy news stories reveal calls for the government to change things.

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The Beatles and Bill Gates

Malcolm Gladwell’s 10000 Hours Rule Explained

The 10,000-hour rule is a popular ideology that when you put 10,000 hours practicing deliberately on an activity you can master it. It is a magical number introduced by K. Anders Ericsson, a psychologist (and later on, popularized by Malcolm Gladwell in his book entitled ‘Outliers’), the 10,000-hour rule argues that anyone can be an expert of various fields by allotting thousands of hours to become successful in it. Gladwell called successful individuals, whose achievements are out of the normal, as the “Outliers’. Read more

Referral Marketing

Why Referral Marketing Works

Any form of marketing can be expensive and even time-consuming. However, it doesn’t need to be that way – enter Referral Marketing. Referral Marketing is simply an advertising through the word of mouths of satisfied customers. These satisfied customers will give their seal of recommendation after availing a product/service to friends, family members, colleagues etc. Why and how does it work? Read more

Get Contractor Loans Settled Now on the Best Possible Terms

It was not too long ago that contractors were being offered a seemingly endless number of schemes that allowed them to take home up to 90% of their income while simultaneously reducing their tax liabilities. Known as contractor loan schemes, they offered a way to funnel contractor income through multiple channels before being returned in the form of loans. Read more

18 Great Ways to Market a Restaurant without Going Broke

The restaurant business is one of the most competitive around. You really have to be on your toes to stay ahead of the competition while at the same time trying to attract new people to sit in your tables. As such, marketing is critical. Effective marketing will bring new customers in the door. Then it is up to the staff to create a memorable experience that will keep those customers coming back.

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