Why 8% of Sales People Get 80% of the Sales

As an online accountant, we had to dig into this one. Understanding and studying consumer behavior can eventually convert to sales. However, most salespersons cannot convert sales, only just a few can. You scratch your head and ask yourself why. This is because there is an idea that ONLY 8% of sales people get 80% of the sales. Written in this article are the reasons why this is true, mistakes you should prevent to commit, and things you can do to make it in that 8% bracket. Read more

Accountants Urged to Assess MTD Readiness of Their Clients

With the implementation of Making Tax Digital (MTD) for VAT looming, it’s becoming increasingly more apparent that the new digital system for managing VAT is not going to be everything HMRC promised. In fact, reality promises to be a bit more challenging than the original vision of MTD for VAT. Many accountants are not ready for Making Tax Digital however every client at More Than Accountants are fully compliant.

Read more

The $300 Million Button

One of the most trending topics in product development is knowing the best methods for user experience (UX). However, despite the fact that most industries have already recognized the importance of user experience, there are still some businesses which are having some budget issues. Some people think that there is no connection between UX and profit. They disregard the importance of user experience, most especially if they have a limited budget for development. But what if your customers have to go through a lot of things before they can complete their purchase? You could have made some sales if only the process is much simpler. Right? Read more

Fairness of Pension Tax Relief Called into Question

Auto-enrolment was considered an important protection for lower paid workers when it was first announced a few years ago. Now that the vast majority of companies addressed by auto-enrolment have complied with the law, there is growing concern that the same people helped by auto-enrolment are now being hurt by unfair application of pension tax relief. A number of accountancy news stories reveal calls for the government to change things.

Read more

Malcolm Gladwell’s 10000 Hours Rule

Malcolm Gladwell’s 10000 Hours Rule Explained

As a team of online accountants, we thought we would explain this! The 10,000-hour rule is a popular ideology that when you put 10,000 hours practising deliberately on an activity you can master it. It is a magical number introduced by K. Anders Ericsson, a psychologist (and later on, popularized by Malcolm Gladwell in his book entitled ‘Outliers’), the 10,000-hour rule argues that anyone can be an expert of various fields by allotting thousands of hours to become successful in it.

Gladwell called successful individuals, whose achievements are out of the normal, as the “Outliers’. Read more

Referral Marketing

Why Referral Marketing Works

Any form of marketing can be expensive and even time-consuming. However, it doesn’t need to be that way – enter Referral Marketing. Referral Marketing is simply an advertising through the word of mouths of satisfied customers. These satisfied customers will give their seal of recommendation after availing a product/service to friends, family members, colleagues etc. Why and how does it work? Read more