Why 8% of Sales People Get 80% of the Sales

Understanding and studying consumer behavior can eventually convert to sales. However, most salespersons cannot convert sales, only just a few can. You scratch your head and ask yourself why. This is because there is an idea that ONLY 8% of sales people get 80% of the sales. Written in this article are the reasons why this is true, mistakes you should prevent to commit, and things you can do to make it in that 8% bracket. Read more

Referral Marketing

Why Referral Marketing Works

Any form of marketing can be expensive and even time-consuming. However, it doesn’t need to be that way – enter Referral Marketing. Referral Marketing is simply an advertising through the word of mouths of satisfied customers. These satisfied customers will give their seal of recommendation after availing a product/service to friends, family members, colleagues etc. Why and how does it work? Read more

18 Great Ways to Market a Restaurant without Going Broke

The restaurant business is one of the most competitive around. You really have to be on your toes to stay ahead of the competition while at the same time trying to attract new people to sit in your tables. As such, marketing is critical. Effective marketing will bring new customers in the door. Then it is up to the staff to create a memorable experience that will keep those customers coming back.

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20 Hot Marketing Ideas Proven to Work

It’s a given that marketing is a big part of business success. The more frequently and effectively a company markets, the better it is going to do over the long haul. But what if a company doesn’t have an unlimited marketing budget? No worries. There are plenty of affordable and productive marketing strategies out there. Some of the hottest among them are listed below, divided into three categories: local marketing, content marketing, and online strategies. Read more