Mobile Cart Abandonment Study

Mobile Cart Abandonment Study

The E-commerce sector, including mobile shopping, has been growing rapidly in an unprecedented rate across the globe. Mobile shopping, or the purchase of goods or services using a mobile device, is very popular among online shoppers. Online consumer spending is amounted at a 2.3 TRILLION US DOLLARS in the year 2017 alone. Statistics also project that it will double to 4.8 trillion US dollars by 2021. Read more

The $300 Million Button

One of the most trending topics in product development is knowing the best methods for user experience (UX). However, despite the fact that most industries have already recognized the importance of user experience, there are still some businesses which are having some budget issues. Some people think that there is no connection between UX and profit. They disregard the importance of user experience, most especially if they have a limited budget for development. But what if your customers have to go through a lot of things before they can complete their purchase? You could have made some sales if only the process is much simpler. Right? Read more