Most retailers and marketers must have known by now that marketing is an art of persuasion. There are various factors that can influence people’s purchasing decision. But the most obvious one is the visual appearance. When shoppers walk into a store, they will immediately notice the placement or arrangement of the products as well as the coordination of the colors. If you are trying to market new products, then it is important to consider the influence of colors on people’s buying decision. Read more

In today’s modern world, your marketing plan would not be a success if you don’t incorporate a reliable social media strategy. You need to recognize the best course of action so you will be able to achieve your marketing goals. There are a lot of social media platforms that you can use, such as Facebook, Instagram, LinkedIn, Twitter, and others. However, it is not necessary that you should have an account on every single one of them. Read more

In today’s growing pace of lifestyle and technology, everyone expects everything to be better and faster. Laptops and smartphones are getting faster. Internet speeds also are getting higher, with the introduction of 5G technology. Unsurprisingly, consumer behaviour also adapts as well. Fact is, most consumers expect web pages to load in less than 2 seconds. This is true, especially to the mobile market where most dominant apps are e-commerce apps, social media apps, and gaming apps. But why does speed matter? Read more

Have you seen any ads on your social media or YouTube video on your phone? Obviously, we all do.  Mobile ads can be seen anywhere and most of all, you can earn some money from them! The growth in the smartphone industry has provided more opportunities for digital marketing. Read more

What is ‘content?’ Content is anything users consume and can take many forms. A decade ago, written articles or blog posts are the content of the internet. However, it has already changed. Nowadays, contents take the form of Facebook posts, Twitter tweets, Instagram photos or videos, YouTube videos etc. Don’t get me wrong, incredibly written articles and blog posts continue to be popular. But, I would rather watch a 10-minute smartphone review than reading a review about it. Read more