We all have goals that we want to achieve. However, developing a strategy is more important than accomplishing success in life.
For instance, if you want to start your own business, then you might think that the most important thing to do was to set big goals. You thought that if you think big then you can change the world. Read more
You may not realize it but the simple things in life are the most relevant ones. Just like in the workplace, simple strategies can make a big difference in building employees’ morale. Do you consider your employees’ morale a priority? If not, then this can probably destroy your organization. A lot of researches has shown that positive work attitudes can result in more productivity. Read more
If you want to improve your finances, then why not start your own business. This can provide you additional income in case you are having difficulty paying your bills. You are planning to start your own business. The fact is you already have an idea of what type of business you want to get into. You are also aware of the potential risks that you will be facing. It is important to understand that it will take some time before your business can generate revenue. There might be a need for you to quit your current job if you go fulltime on your business. Read more
Most retailers and marketers must have known by now that marketing is an art of persuasion. There are various factors that can influence people’s purchasing decision. But the most obvious one is the visual appearance. When shoppers walk into a store, they will immediately notice the placement or arrangement of the products as well as the coordination of the colors. If you are trying to market new products, then it is important to consider the influence of colors on people’s buying decision. Read more
Each one of us has our own set of goals. It can be pertaining to your work, studies, or life in general. Most people have straightforward goals. Since they are inspired by these goals, they want to start out right away. But after several weeks, they started to wonder what made them got off the track? What went wrong? Read more
In today’s modern world, your marketing plan would not be a success if you don’t incorporate a reliable social media strategy. You need to recognize the best course of action so you will be able to achieve your marketing goals. There are a lot of social media platforms that you can use, such as Facebook, Instagram, LinkedIn, Twitter, and others. However, it is not necessary that you should have an account on every single one of them. Read more
Before you started your business, you did a lot of research to make sure that it can be successful. You obtain some important information from different sources such as magazines and books. You also ask for help from the experts. Aside from investing your money on your business, you also invested most of your time and sweat equity on it. Now, it is finally operating, so what’s next? Read more
In today’s growing pace of lifestyle and technology, everyone expects everything to be better and faster. Laptops and smartphones are getting faster. Internet speeds also are getting higher, with the introduction of 5G technology. Unsurprisingly, consumer behaviour also adapts as well. Fact is, most consumers expect web pages to load in less than 2 seconds. This is true, especially to the mobile market where most dominant apps are e-commerce apps, social media apps, and gaming apps. But why does speed matter? Read more
Brands matter to consumers. They prefer to buy from a brand with high reputation. Let me give you an example. Imagine you are in the market for a new smartphone. Which do you prefer better, specification and pricing aside, an unknown brand or Apple or Samsung? Of course, there’s no way you are going to choose that unknown brand. Consumers are more compelled to buy from well-built brands than others. Due to this reason, brand building is important and is critical. It can make consumers buy your products or buy it elsewhere. However, brand building is a very complex task. Don’t worry, we got your back! Here are ten helpful ways to build a brand for your business. Read more
How did an out-of-fashion shoes sell more than 430,000 pairs from 30,000 pairs in just 2 years? Why did crime rates in New York suddenly plummet in the 90’s? Why do some ideas go viral, while others don’t? How come some movies become box office hits, and others don’t? Malcolm Gladwell’s The Tipping Point tries to answer all of that. Read more