Content Marketing Guide 2020

This guide for content marketing can greatly help teams as well as individuals. Here, you will understand the essential principles of content marketing strategies. It can provide you the most advanced ways of researching and improving the output of your content marketing team. Read more

The Importance of Repeat Customers

There are a lot of things that we want to do just to make sure that our business will grow.  However, have you considered thinking about the importance of your best customers? Most often, we focus more on acquiring new customers rather than giving more attention to our returning customers. Keep in mind, that these are actually the people who have helped you in building profits for your business. As a marketer, we are always looking for ways in order to grow our customer base and our business. To help you increase your conversion rates, there are different resources that you can find on the internet. Read more

How to Build and Use a Business Budget That’s Useful All Year Long

Sometimes planning and maintaining a budget can be quite hard. There will always be cash flow problems, unforeseen events, and other issues that may come your way. Even if you have the most carefully planned business budget, there will always be some issues that will arise from time to time. Also, most of us will create a budget for business and personal use at the start of the year but will forget about them until the year ends. Read more

Customer Success Breeds Business Success

If you want to achieve long-term success for your business, then it is essential to ensure that your customers are satisfied. After all, unhappy customers will probably share their displeasure with others. Potentially, this can hurt your revenue from upsells as well as your chances of acquiring new customers. In order to keep your churn rates low, you need to provide customer support and customer service. However, most companies are now becoming proactive by focusing more on customer success. Read more

25 Great Statistics on Employee Recognition

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In today’s world, where there is constant competition for talents, companies are looking for ways to entice and retain their best employees while improving their growth and productivity. They could offer perks or improve their workplace. Organizations keep on finding new concepts and strategies, however, they failed to notice that the easiest approach is employee recognition. Read more

Workplace Strategies That Enhance Human Performance, Health and Wellness

Improving the performance of employees is the main goal of clever organizations. In companies where most of the work involves knowledge, the employees are the driving force that keeps the organization growing, transforming, developing and innovating. Read more

Forget Setting Goals. Focus on This Instead.

We all have goals that we want to achieve. However, developing a strategy is more important than accomplishing success in life.

For instance, if you want to start your own business, then you might think that the most important thing to do was to set big goals. You thought that if you think big then you can change the world. Read more

7 Ways to Boost Employee Morale

You may not realize it but the simple things in life are the most relevant ones. Just like in the workplace, simple strategies can make a big difference in building employees’ morale. Do you consider your employees’ morale a priority? If not, then this can probably destroy your organization. A lot of researches has shown that positive work attitudes can result in more productivity. Read more

How to Start a Business With (Almost) No Money

If you want to improve your finances, then why not start your own business. This can provide you additional income in case you are having difficulty paying your bills. You are planning to start your own business. The fact is you already have an idea of what type of business you want to get into. You are also aware of the potential risks that you will be facing. It is important to understand that it will take some time before your business can generate revenue. There might be a need for you to quit your current job if you go fulltime on your business. Read more

The Psychology of Color in Marketing and Branding

Most retailers and marketers (and us online accountant team) must have known by now that marketing is an art of persuasion. There are various factors that can influence people’s purchasing decision. But the most obvious one is the visual appearance. When shoppers walk into a store, they will immediately notice the placement or arrangement of the products as well as the coordination of the colors. If you are trying to market new products, then it is important to consider the influence of colors on people’s buying decision. Read more