7 Ways to Market a Car Dealership - More Than Accountants Skip to the content
  • 0161 804 0808
  • info@morethanaccountants.co.uk

More Than AccountantsMore Than Accountants
  • Who We Help
    • Sole Trader Accounting
    • Small Business Accountants
    • Limited Company Accountants
    • Partnership
    • Limited Liability Partnerships
    • Contractor Accountants
    • Xero Accountants
  • Online Accountancy Services
    • Company Accounts
    • Tax Returns
    • VAT Returns
    • Bookkeeping Services
    • Financial Reports
    • Payroll Services
  • Knowledge
    • Blog
  • Contact Us

Get A Quote

  • Who We Help
    • Sole Trader Accounting
    • Limited Company Accountants
    • Partnership
    • Limited Liability Partnerships
    • Contractor Accountants
  • Online Accountancy Services
    • Company Accounts
    • Tax Returns
    • VAT Returns
    • Bookkeeping Services
    • Financial Reports
    • Payroll Services
  • Quote Online
  • Blog
  • Contact Us
Categories
Marketing

7 Ways to Market a Car Dealership

  • Post author By James Duffy
  • Post date January 6, 2019
  • No Comments on 7 Ways to Market a Car Dealership

You run a car dealership in a city with plenty of competition. All of the marketing experts you talk to tell you the same things: get on social media, send out e-mails, do a monthly newsletter, and make your website responsive. But is that all there is? Not by a long shot.

Step outside the box of your own dealership and look around. If you look hard enough, you’ll find plenty of wild and crazy ways other dealerships are reaching new customers. Here are seven that have already been successfully used by dealers:

1. Transform a Car Into Art

Table of Contents

  • 1. Transform a Car Into Art
  • 2. Go Virtual
  • 3. Upside Down Advertising
  • 4. Challenge Customers to Make the Drive
  • 5. Partner with Ride-Hailing Companies
  • 6. Create a Customer Bill Of Rights
  • 7. Throw in a Trip

Car dealers tend to focus marketing efforts on bringing customers in. Go in the other direction. Take your business to them by doing the unexpected. We know of one dealer who managed to get a car into a local art show. The car was delivered to the gallery and then dressed up to fit in. That’s one way to get the attention of art lovers.

Want to switch to More Than Accountants? You can get an instant quote online by using the form below. In a like for like comparison for services we are up to 70% cheaper than a high street accountant.

2. Go Virtual

Another way to take marketing to your customers is to embrace virtual reality. Google Cardboard is an affordable marketing platform that combines a cheap, cardboard viewer with a smartphone app to present virtual reality experiences to your customers. You can send the viewers far and wide.

3. Upside Down Advertising

Have you ever seen ads from another dealership claiming to turn car sales upside down? We have. You can take this thinking to its logical extreme by literally turning your marketing upside down.

Next time you rent billboard space, have the marketing company install your ad upside down. All those banners hanging in your windows should be turned upside down too. Every piece of marketing that involves a visual cue can be turned on its head to drive home the point.

4. Challenge Customers to Make the Drive

Customers ultimately have to visit your dealership to buy, right? So challenge them to make the drive. Create a map of your local area complete with a number of different routes – and include drive times. Then publish the map on your website and challenge customers to make the drive in the time allotted. Combine the map with the promise that visiting your dealership is worth the drive.

5. Partner with Ride-Hailing Companies

How many Uber drivers in your area drive the very same cars that your dealership sells? If you can partner with some of them to advertise on their cars, you can market every time they pick up passengers. You could even offer drivers a commission for engaging in rider conversations that eventually turn into sales.

6. Create a Customer Bill Of Rights

Car buyers are often wary of dealerships out of fear of being taken advantage of. You can mitigate that fear by publishing a customer’s bill of rights. Make sure your bill of rights is on your website and in your printed literature. And make sure that you give a copy to every customer who walks through the door.

7. Throw in a Trip

The wildest and craziest marketing promotion we have ever seen is from a US dealer who throws in a trip – specifically a cruise – when customers purchase or lease during a specific time of the year. Knowing the cost of a cruise for two, you could make the case that buyers already planning to cruise are essentially getting the car for free.

There are lots of wild and crazy ways to sell cars. You are limited only by your imagination and your willingness to engage in a bit of creative marketing.

Share this post

By James Duffy

James is the co founder of More Than Accountants an Online Accountants. He will be more than happy to help More Than Accountants clients implement any guides or strategies that he has posted to the blog. If you would like to learn more about becoming a More Than Accountants client you can quote online by using our Unlimited Accountancy Services Quoting Tool.

View Archive →

← Fairness of Pension Tax Relief Called into Question → The $300 Million Button

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

By James Duffy

James is the co founder of More Than Accountants an Online Accountants. He will be more than happy to help More Than Accountants clients implement any guides or strategies that he has posted to the blog. If you would like to learn more about becoming a More Than Accountants client you can quote online by using our Unlimited Accountancy Services Quoting Tool.

View Archive →
  • 0161 804 0808
  • Get An Online Quote

Registered office :
Nautica House, Ground Floor,
Waters Meeting Road, Bolton,
Lancashire, BL1 8SW

0161 804 0808
info@morethanaccountants.co.uk

Who We Help

  • Sole Traders
  • Limited Companies
  • Partnerships
  • Limited Liability Partnerships
  • Contractor Accountants
  • Small Business Accountants
  • Xero Accountants
Linkedin Youtube Facebook

Services

  • Company Accounts
  • Tax Returns
  • VAT Returns
  • Bookkeeping Services
  • Financial/Management Reports
  • Payroll Services

Resources

  • Knowledge Base
  • Blog
  • Quoting Tool
  • Accountancy News
  • Accountancy Software
  • Business Funding
  • Business Practice
  • Business Tools and Process Automation
  • Company News
  • Customer Relationship Management CRM
  • Entrepreneurship
  • Industry News
  • Marketing

Recent Blog Posts

Recent Posts
  • AI and automation for small businesses: time well spent
  • Greenwashing: what is it and how can small businesses avoid it?
  • Small retailers face the brunt of dwindling sales as consumer confidence plummets
  • Work-life balance: is it possible for small business owners?
  • Renewable energy: a small business perspective

©  2023 More Than Accountants Limited 

More Than Accountants is a limited company registered in England under company number 09974015.
Content is for general information only. Always take advice.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT