There is no single way to market a business. A company can utilise mainly traditional marketing methods like print advertising, radio and television, and direct mail. Likewise, a company’s priorities could lean more toward online marketing. This would involve things like social media and content marketing. Combination strategies are also possible.
You run a car dealership in a city with plenty of competition. All of the marketing experts you talk to tell you the same things: get on social media, send out e-mails, do a monthly newsletter, and make your website responsive. But is that all there is? Not by a long shot.
Traditional retail has not died under the shadow of e-commerce, it has merely shifted gears. If you need evidence that retail is still alive, pay a visit to London and walk down any busy commercial street. You will not find a shortage of retail stores advertising everything from consumer goods to cheap meals.
The restaurant business is one of the most competitive around. You really have to be on your toes to stay ahead of the competition while at the same time trying to attract new people to sit in your tables. As such, marketing is critical. Effective marketing will bring new customers in the door. Then it is up to the staff to create a memorable experience that will keep those customers coming back.
Have you heard the old phrase, “there’s more than one way to skin a cat?” Whether you have or not, the principal certainly applies to marketing. There aren’t just one or two ways to effectively market. There are hundreds of ways to do it. You are limited only by your imagination and budget.
It’s a given that marketing is a big part of business success. The more frequently and effectively a company markets, the better it is going to do over the long haul. But what if a company doesn’t have an unlimited marketing budget? No worries. There are plenty of affordable and productive marketing strategies out there. Some of the hottest among them are listed below, divided into three categories: local marketing, content marketing, and online strategies. Read more
Small business success does not rely exclusively on marketing alone, but a strong marketing plan certainly helps attract new customers. It keeps current customers in the loop, too. Marketing is essentially conveying a message to your target audience, a message that invites that audience to do business with you. Read more