In today’s growing pace of lifestyle and technology, everyone expects everything to be better and faster. Laptops and smartphones are getting faster. Internet speeds also are getting higher, with the introduction of 5G technology. Unsurprisingly, consumer behaviour also adapts as well. Fact is, most consumers expect web pages to load in less than 2 seconds. This is true, especially to the mobile market where most dominant apps are e-commerce apps, social media apps, and gaming apps. But why does speed matter? Read more
What is ‘content?’ Content is anything users consume and can take many forms. A decade ago, written articles or blog posts are the content of the internet. However, it has already changed. Nowadays, contents take the form of Facebook posts, Twitter tweets, Instagram photos or videos, YouTube videos etc. Don’t get me wrong, incredibly written articles and blog posts continue to be popular. But, I would rather watch a 10-minute smartphone review than reading a review about it. Read more
As a business owner, you must learn how to attract potential customers. Even if you already have customers, you must continue to attract more. Perhaps you might think that this is just an easy job. However, it takes more efforts. You need to sell your product or service by attracting customers. Unfortunately, this is difficult to achieve since consumers are exposed to numerous advertisements each day. Read more
The digital age we live in provides such a wealth of options for keeping your business connected, and there are many options for marketing your gym that utilise these digital opportunities.
The housing market has experienced some ups and downs over the last decade, and estate agents have had to endure fierce competition throughout the market peaks and troughs.
Instagram’s user base is massive and has been increasing since. Most businesses are already integrating Instagram with their marketing strategy. Whether you are already using Instagram or not, this infographics will help you better understand the social media platform. The time to jump into the ‘gram is now! Read more
Oftentimes, there is lesser engagement from users when it comes to branded social content. This conclusion is based on a study of over 3 million interactions from people who have viewed over 2,500 brand posts on different social networks. Read more
There is no single way to market a business. A company can utilise mainly traditional marketing methods like print advertising, radio and television, and direct mail. Likewise, a company’s priorities could lean more toward online marketing. This would involve things like social media and content marketing. Combination strategies are also possible.
Understanding and studying consumer behavior can eventually convert to sales. However, most salespersons cannot convert sales, only just a few can. You scratch your head and ask yourself why. This is because there is an idea that ONLY 8% of sales people get 80% of the sales. Written in this article are the reasons why this is true, mistakes you should prevent to commit, and things you can do to make it in that 8% bracket. Read more
You run a car dealership in a city with plenty of competition. All of the marketing experts you talk to tell you the same things: get on social media, send out e-mails, do a monthly newsletter, and make your website responsive. But is that all there is? Not by a long shot.