Customers Want Page Load Time to be 2 Seconds or Less

Customers Want Page Load Time to be 2 Seconds or Less

In today’s growing pace of lifestyle and technology, everyone expects everything to be better and faster. Laptops and smartphones are getting faster. Internet speeds also are getting higher, with the introduction of 5G technology. Unsurprisingly, consumer behaviour also adapts as well. Fact is, most consumers expect web pages to load in less than 2 seconds. This is true, especially to the mobile market where most dominant apps are e-commerce apps, social media apps, and gaming apps. But why does speed matter? Read more

The 4 Key Content Metrics

The 4 Key Content Metrics

What is ‘content?’ Content is anything users consume and can take many forms. A decade ago, written articles or blog posts are the content of the internet. However, it has already changed. Nowadays, contents take the form of Facebook posts, Twitter tweets, Instagram photos or videos, YouTube videos etc. Don’t get me wrong, incredibly written articles and blog posts continue to be popular. But, I would rather watch a 10-minute smartphone review than reading a review about it. Read more

Customers Attention Getting More Difficult to Grab

As a business owner, you must learn how to attract potential customers. Even if you already have customers, you must continue to attract more. Perhaps you might think that this is just an easy job. However, it takes more efforts. You need to sell your product or service by attracting customers. Unfortunately, this is difficult to achieve since consumers are exposed to numerous advertisements each day. Read more

Why 8% of Sales People Get 80% of the Sales

Understanding and studying consumer behavior can eventually convert to sales. However, most salespersons cannot convert sales, only just a few can. You scratch your head and ask yourself why. This is because there is an idea that ONLY 8% of sales people get 80% of the sales. Written in this article are the reasons why this is true, mistakes you should prevent to commit, and things you can do to make it in that 8% bracket. Read more