Most retailers and marketers must have known by now that marketing is an art of persuasion. There are various factors that can influence people’s purchasing decision. But the most obvious one is the visual appearance. When shoppers walk into a store, they will immediately notice the placement or arrangement of the products as well as the coordination of the colors. If you are trying to market new products, then it is important to consider the influence of colors on people’s buying decision. Read more
In today’s modern world, your marketing plan would not be a success if you don’t incorporate a reliable social media strategy. You need to recognize the best course of action so you will be able to achieve your marketing goals. There are a lot of social media platforms that you can use, such as Facebook, Instagram, LinkedIn, Twitter, and others. However, it is not necessary that you should have an account on every single one of them. Read more
In today’s growing pace of lifestyle and technology, everyone expects everything to be better and faster. Laptops and smartphones are getting faster. Internet speeds also are getting higher, with the introduction of 5G technology. Unsurprisingly, consumer behaviour also adapts as well. Fact is, most consumers expect web pages to load in less than 2 seconds. This is true, especially to the mobile market where most dominant apps are e-commerce apps, social media apps, and gaming apps. But why does speed matter? Read more
Have you seen any ads on your social media or YouTube video on your phone? Obviously, we all do. Mobile ads can be seen anywhere and most of all, you can earn some money from them! The growth in the smartphone industry has provided more opportunities for digital marketing. Read more
What is ‘content?’ Content is anything users consume and can take many forms. A decade ago, written articles or blog posts are the content of the internet. However, it has already changed. Nowadays, contents take the form of Facebook posts, Twitter tweets, Instagram photos or videos, YouTube videos etc. Don’t get me wrong, incredibly written articles and blog posts continue to be popular. But, I would rather watch a 10-minute smartphone review than reading a review about it. Read more
As a business owner, you must learn how to attract potential customers. Even if you already have customers, you must continue to attract more. Perhaps you might think that this is just an easy job. However, it takes more efforts. You need to sell your product or service by attracting customers. Unfortunately, this is difficult to achieve since consumers are exposed to numerous advertisements each day. Read more
The digital age we live in provides such a wealth of options for keeping your business connected, and there are many options for marketing your gym that utilise these digital opportunities.
The housing market has experienced some ups and downs over the last decade, and estate agents have had to endure fierce competition throughout the market peaks and troughs.
Instagram’s user base is massive and has been increasing since. Most businesses are already integrating Instagram with their marketing strategy. Whether you are already using Instagram or not, this infographics will help you better understand the social media platform. The time to jump into the ‘gram is now! Read more
Oftentimes, there is lesser engagement from users when it comes to branded social content. This conclusion is based on a study of over 3 million interactions from people who have viewed over 2,500 brand posts on different social networks. Read more