Each one of us has our own set of goals. It can be pertaining to your work, studies, or life in general. Most people have straightforward goals. Since they are inspired by these goals, they want to start out right away. But after several weeks, they started to wonder what made them got off the track? What went wrong? Read more
Brands matter to consumers. They prefer to buy from a brand with high reputation. Let me give you an example. Imagine you are in the market for a new smartphone. Which do you prefer better, specification and pricing aside, an unknown brand or Apple or Samsung? Of course, there’s no way you are going to choose that unknown brand. Consumers are more compelled to buy from well-built brands than others. Due to this reason, brand building is important and is critical. It can make consumers buy your products or buy it elsewhere. However, brand building is a very complex task. Don’t worry, we got your back! Here are ten helpful ways to build a brand for your business. Read more
How did an out-of-fashion shoes sell more than 430,000 pairs from 30,000 pairs in just 2 years? Why did crime rates in New York suddenly plummet in the 90’s? Why do some ideas go viral, while others don’t? How come some movies become box office hits, and others don’t? Malcolm Gladwell’s The Tipping Point tries to answer all of that. Read more
For many businesses, the new year brings new, enthusiastic goals and targets, with companies of every variety setting their new business aims for the year. The SMART goal framework is a good way to approach this. (Specific, measurable, achievable, relevant and time-bound.) However there is more that can be achieved, and better ways to keep on target, so here are a few ideas to help you on the way to a better process for managing and achieving this year.
So you want to get your feet under the table in the room where it all happens? The right kind of body language can help you achieve this goal. Whether you have your sights set on a pay rise, promotion, or a new business deal, there are a number of body language tips that can help you project yourself and achieve your goals.
Entrepreneurship is not for the faint of heart. If you are new to the entrepreneurial world, be prepared for a road that will not always be easy. Be willing to learn from others who have gone before you, too. Their examples and advice could prove invaluable on your journey.
The 10,000-hour rule is a popular ideology that when you put 10,000 hours practicing deliberately on an activity you can master it. It is a magical number introduced by K. Anders Ericsson, a psychologist (and later on, popularized by Malcolm Gladwell in his book entitled ‘Outliers’), the 10,000-hour rule argues that anyone can be an expert of various fields by allotting thousands of hours to become successful in it. Gladwell called successful individuals, whose achievements are out of the normal, as the “Outliers’. Read more
Every business starts with a business idea. We all know it.
However, not every business idea out there gets properly executed and eventually transforms into a sustainable business. When not executed in the right manner even the best of business ideas is likely to be doomed to failure. Read more
So, you really feel driven to launch your own start-up. You think you have this great idea you can turn into a successful business that could set you up for a lifetime of success. That’s great. The only question is whether you are willing to do whatever it takes to succeed. You see, the secrets to business success are not magic. Your success will depend more on your attitude than anything else you might encounter along the way.
The most successful business leaders in the world talk a lot about hard work. It goes without saying that it is difficult to succeed without working hard. But all work and no play makes Jack a dull boy, as they say. Well, not necessarily in business, but there is a similar principle in the business world that calls for taking the time to relax and meditate.